The business behind the builds
Jonathan Portukalian built a multi-million-dollar fiberglass pool company while filming the process in public. This December in Louisville, he is opening what the footage could not show: the marketing, customer experience, systems, field decisions, expensive lessons, and operator relationships behind the finished pools.
Two builders can run the same market, install the same pools, and quote the same price — and one stays stuck at $800K while the other scales past seven figures working fewer hours. The difference usually isn't hustle or ad spend. It's what happens in the first five minutes after a lead comes in, and across the two months to two years it can take a pool buyer to sign.
That's where most shops quietly leak money:
The fix is a system — one that answers every lead instantly, moves every job through a defined pipeline, and follows up on autopilot for the entire sales cycle. That's exactly what runs Wetscapes, a fiberglass pool company with a public track record: a 225,000-view build on YouTube, a Meta-Verified page of 41,000, and a 25,800-member builder community. It was built on real jobs, with real crews — and it's now productized for your shop.
And this December, it all gets opened in one room — with the operators and experts who have actually done it. 👇
Two days of live sessions, business teardowns, and round tables — led by operators and experts actually doing the work.
Host of the two days. Built a multi-million-dollar fiberglass pool company in public — leads the CRM, AI, scaling and customer-experience sessions, and opens the real Wetscapes war stories.
His team has managed more than $2B in ad spend. Live sessions on marketing, SEO, branding and customer experience — plus live teardowns of builders' online presence.
Breaks down the jump from building at $1M–$3M to leading at $3M–$5M: team, culture, vision, and the decisions that have to change as the company grows.
Opens the AI and CRM conversation with Jonathan: where AI genuinely belongs in a pool business, where it does not, and what a contractor operating system should actually do.
Sits down with Jonathan for the unfiltered war stories — including a job where they lost $25,000, how they handled it, and exactly what they changed afterward.
Your host across both days — and the person you talk to first about tickets and choosing the path that fits your business.
Christina, Jared & Joe headshots to be added. Plus a headline sponsor session — SPONSOR PENDING — do not name until signed
The event The December Mastermind December 3–4, 2026 · Louisville, KY · operators only See Ticket Tiers ↓Watch live business teardowns. Compare notes with established operators. See what changes when a company grows from $1M–$3M to $3M–$5M. Open the customer-experience process on a whiteboard. Hear the real story behind a $25,000 loss. See the CRM and Slack Command Center that connect the lead, the team, and the next action. Then decide which ideas belong in your business.
Caps are real. Counts are tracked to actual sales — no fake timers. December 3–4, 2026. Louisville, KY. Venue details go to ticket holders first.
Tell us what you want to solve — CRM, training, mentorship, or the December event — and book your free call with Joe Pace, our Success Manager. Not sure which ticket fits, or have practical questions about the event? Joe will help you compare the tickets, understand the two days, and choose the right next step for your business — free of charge.
"I didn't see any shortcuts being taken anywhere — very impressive outfit. If you want to learn how to install pools, definitely come out and spend some time out here."
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